Partner, Client/Operations Lead
Graham and Evan launched MBED in the summer of ‘12, shortly after Graham wrote a book on how brands should best leverage YouTube video advertising. This project led Graham to Evan and from there the two realized there was a gap in the market for a Strategy-first, “boutique” consultancy.
Early-stage projects for JanSport, New Relic, and RelayRides (now Turo), in tandem with both Teak and WEREHAUS quickly turned MBED into a reality. Several years later, Graham heads up all day-to-day campaign operations and works intimately with each of our clients to ensure their goals are achieved.
Partner, Biz Dev/Planning Lead
Evan is a well-versed Strategist with previous studio gigs at Gin Lane, Mekanism, and WEREHAUS. Notably, he’s spoken as an Industry Hero at Miami Ad School and has taught graduate-level courses on Creative & Strategic Thinking at the Academy of Art University.
At MBED, Evan focuses on Research & Planning, as well as new and emerging opportunities for clients and partners. Please reach out directly if you’d like to explore working or partnering with us. Both Evan and Graham are graduates of Boston University’s College of Communication.
Marcella joined MBED in Fall ‘16 after earning a graduate degree in Production from the Academy of Art University.
She supports the team in the design and implementation of media strategies, campaign optimizations, and reporting to ensure that project deliverables and deadlines are met. Since joining MBED, she’s contributed to campaigns on behalf of Cord Blood Registry, The Curran, and JanSport.
Sheldon joined the MBED team in Spring ‘15 after holding various positions in Media Buying and Digital Ad Effectiveness Research at organizations such as Millward Brown Digital.
Sheldon brings a unique perspective of the media landscape to day-to-day campaign operations, contributing to media strategy, campaign management, and analytics/reporting. Sheldon focuses on outdoor and retail clients such as JanSport, Trek Travel, and Outdoor Research.